Corporate social responsibility can benefit both the larger community and your construction company, impacting those who work for it! Corporate social responsibility is the concept that businesses should finds ways to have positive impacts on all stakeholders including employees and community.
According to Karen L. Inman, President and Chief Operating Officer at Antis Roofing & Waterproofing, companies who want to attract and retain skilled labor employees need to look for meaningful ways to incentivize, going beyond a “traditional” benefits package with socially responsible initiatives. Inman is a well-respected leader among her employees and her peers in the roofing industry. Her unique approach to employee relations has strengthened Antis’s reputation as a company that is fully invested in providing flawless service to clients while focusing on employee and community development.
“Through our Give to Grow approach to CSR, Antis also supports employee-driven volunteer/charitable initiatives,” Inman says. “By offering creative incentives that support your employees’ purpose and passions, you are fostering loyalty and creating an environment where people feel respected and valued.” Inman suggests offering paid time for employees to volunteer during work hours and company matching for employee charitable donations.
Inman’s most important tip is to give generously to your employees before you give elsewhere. Corporate social responsibility initiatives geared toward your employees let them know they are valued and respected. An employee who feels valued and respected is more likely to stay with a company and give their best work.